Monday, January 28, 2013

Internet Online Marketing - Latest Ways Small Online Marketers Are Finding to Compete With Goliaths

Internet online marketing is quietly experiencing a paradigm shift. Thanks to the recession, many creative marketers is forced to find more no and low cost ways to promote their business, products and services to customers.

While many online businesses customer base shrinks, ad marketing budgets fade and online market share dwindles, many are forced to find creative ways to promote or perish. That's the reality of today's online marketing climate.

Recession: A Blessing In Disguise?

Ironically, for many this condition has been a blessing in disguise. Why? Because many are experiencing profits for the first time this year by implementing more no and low cost marketing techniques. Many are surprised at how effective many of the new techniques work, "which is the reason they work, they're so new, says one Beverly Hills traffic generation expert.

Now more smart online marketers are thumbing their noses at the high advertising cost and finding more creative ways to promote their products and services to prospects. Because advertising and marketing cost continue to rise despite the economic downturn, it's more responsible for many business failures in addition to slow sales.

Advantages of Using the Latest No and Low Cost Marketing Techniques

Many of the advantages smart online marketers are enjoying by using the latest no and low cost marketing techniques are...

- They help level the playing field with larger competitors.

- They help make up for mistakes made in other areas.

- They allow the business to expand quicker.

- They help a business hang in there longer during a sales slump until things turn around.

- They allow a business to test new markets more confidently.

According to the latest research by the University of California, marketing cost, which includes adverting, sales consulting and promotion accounts for over 46% of the average online business marketing monthly budget. When cost are this high, it makes it almost impossible for an online business to survive if sales dip.

This is the reason why more smart marketers are seeking the help of traffic generation experts on the latest no and low cost ways to market their products and services. Many are noticing most of the old school methods of advertising and promotion no longer work. With sales dipping, many can no longer afford to keep throwing high cost ad dollars at low sales, hoping to get different results. This problem has forced many into better solutions by default and many are quietly laughing all the way to the bank as a result.

Now the shift to no and low cost ways to internet marketing online is the only and many finding the best choice to make, judging by the positive results many are getting. For example, many have found customers have grown weary of traditional online advertising. For instance, most have what online marketers call ad blindness and a general skepticism of advertising in general.

Why This Trend Is Working Better For The Consumer Now?

On the other hand, many of the no and low cost methods many online marketers are using is getting better results because prospects don't feel sold to. The low and no cost ways to market online gives customers an opportunity to buy as opposed to being sold to, that's a subtle difference many online marketers are noticing more and more.

Unfortunately, the high pressure sales tactics and marketing methods used by many continues to give birth to more skeptical consumers. The no and low cost techniques indirectly reverses that trend, because they are less intrusive, lower pressure and a softer sell, thus more effective in the long run.

Traffic generation is the number one problem for online marketers across the board. Now with the popularity and positive results many marketers are getting with these no and low cost ways of internet online marketing the trend is expected to grow. Stay tuned.


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  2. Hey Wil,

    Love the post, it's nice to know that some people are still fighting for the small agencies. I spent some time working with the team from Synergy and I was a bit worried about their future for a while during the recession, but it looked like hard work has pulled them through. I'm considering starting up my own marketing and branding division, any advice specifically for start-ups?

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